Acumen Intelligence Pricing
One subscription. Every account
you'll ever sell into.
Business briefings on 9,000+ public companies, built on the 5 Business Drivers® and 20+ years of teaching business acumen to both sides of the table. No seat minimums, no annual commitment required.
Free reader account
For readers of the book who want the tools that go with it.
No credit card.
Create a free account
Free reader resources
- Workbook for unpacking a prospect's strategy
- Navigating the Financials calculator
- Business acumen glossary
- ROI 101
- Financial Statements Interrelationships
- GAAP vs IFRS
- Industry Data & Insights
Reference and practice tools. You do the analysis yourself.
Acumen Intelligence
For sellers who need to understand the business before every executive conversation.
Two months free versus paying monthly.
Start your 14-day free trialCard required. Cancel any time before day 14.
See how it works firstThe app
- Unlimited account briefings
- 9,000+ public companies, parsed from earnings transcripts and filings
- Strategic priorities charts and corporate focus areas
- Every briefing structured around the 5 Business Drivers®
Sales Corner
- Acumen Academy: a full executive analysis built from scratch
- Live Analysis: a consultant breaks down a real prospect each month
- Earnings and Industry Overtime
- Pro Tips & Shortcuts
- The eBook and audiobook
Everything in the free account is included.
Corporate training
For sales organizations making business acumen a company-wide skill, not an individual habit.
Scoped to your team and your accounts.
Talk with a strategist
What's included
- Live Business Acumen for Sales Success workshops
- Custom leadership training
- Earnings call debriefs on your target accounts
- Facilitator certification through Essentials™
- 300%+ ROI, independently verified
A separate engagement, not a bigger subscription. App seats can be added alongside it.
Free account or subscription
The free resources make you better at the analysis. The subscription does the analysis, on the specific company sitting on your calendar Tuesday.
| Free | Acumen Intelligence | |
|---|---|---|
| Free reader resources | ||
| Workbook, glossary, and ROI 101 | ✓ | ✓ |
| Navigating the Financials calculator | ✓ | ✓ |
| GAAP vs IFRS and statement interrelationships | ✓ | ✓ |
| Industry Data & Insights | ✓ | ✓ |
| The app | ||
| Account briefings | — | Unlimited |
| Public company coverage | — | 9,000+ |
| Automated earnings transcript analysis | — | ✓ |
| 5 Business Drivers® briefing structure | — | ✓ |
| Sales Corner | ||
| Acumen Academy | — | ✓ |
| Monthly Live Analysis | — | ✓ |
| Earnings and Industry Overtime | — | ✓ |
| eBook and audiobook | — | ✓ |
Frequently Asked Questions About Acumen Intelligence Pricing
The trial and what happens when it ends, monthly versus annual billing, which companies are covered, what the free account includes, and how training is priced.
What happens when the 14-day trial ends?
Your card is collected when you start the trial, and your subscription begins automatically on day 15 at the plan you chose. Cancel any time before then and you are not charged.
Can I switch between monthly and annual?
Yes, from your account settings at any time. Annual is $250, which is two months free compared with paying $25 a month.
What do I get with a free account?
The reader resources that accompany the book: the workbook, the financial statement calculator, the glossary, ROI 101, GAAP vs IFRS, and industry data. They make you better at the analysis. They do not run it for you, which is what the app does.
Which companies can I run a briefing on?
More than 9,000 public companies, analyzed from earnings transcripts and filings. For a privately held target, run the analysis on close public comparables. Understanding how Hershey and Mondelez make money tells you most of what you need before a conversation with Mars. A dedicated private-company solution is in development. See how the analysis works.
Is corporate training just a bigger subscription?
No. Training is live work with your team, scoped to your accounts and priced separately. Plenty of clients run one without the other. If you want both, app seats can be added to a training engagement.
Try it on your next account
Pick the company you are least prepared for. Run it through Acumen Intelligence and see what you would have walked in without.
Start your 14-day free trial Or see what a briefing looks like