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✦ Acumen Intelligence™

Stop spending hours on account research. Enter any public ticker to instantly surface executive priorities, strategic focus areas, and financial signals… so you walk into every sales conversation prepared.

Executive Priority Ranking
Analyzes earnings calls to rank where leadership is directing attention and investment.
Financial SnapshotExtracts key ratios from public filings to give you an instant financial baseline for any account.
AI Sales Co-PilotGenerates tailored outreach, buyer profiles, and talking points aligned to your account's priorities.
SalesBook

Business Acumen for Sales Success

Selling the Big Picture to Build Trust and Close More Deals

Seeing the Big picture_Book cover

Seeing the Big Picture

Business Acumen to Build Your Credibility, Career, and Company

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Our books are available at no charge to leaders actively evaluating business acumen training for their teams.



Know the Business. Win the Conversation.

Every Sales Methodology Teaches You How to Sell. Acumen Intelligence Teaches You the Business You're Selling Into. 

Acumen Intelligence™ delivers executive-ready business briefings — built on 20 years of Fortune 500 expertise — before every important conversation. In minutes, not hours.


We've spent two decades teaching the world's most successful companies how to build trust and close more deals by speaking the language of executives. Acumen Intelligence is the AI engine that delivers that same expertise — the first Business Acumen Intelligence platform built to move you from vendor to trusted advisor.

 

 

Built on 20+ years of Acumen Learning's Fortune 500 business acumen expertise.

$39/month · $390/year (save $78) · 14-day free trial

Executives are telling the market how to sell to them every quarter.

Acumen Intelligence decodes earnings calls through the lens of the 5 Business Drivers, automatically mapping the company’s high-level financial goals to your buyer’s specific challenges and your product’s unique value.

$39/month · $390/year · 14-day free trial

Strategic alignment in minutes.

Acumen Intelligence acts as your strategic research assistant, digitizing our proven Analyze → Align → Act methodology 
so you can prep for meetings without slowing down your outreach.

The Status Quo

  • Wasting time with prompts.
  • Pitching product specs to managers.
  • Guessing how you fit the account.

The Result: Deals misalign, conversations remain at the manager level, and quotas stay out of reach.

The Big Picture Approach

  • Generating deal-winning insights in minutes.
  • Building financial trust with the C-Suite.
  • Mapping your products to 5 Business Drivers.

The Result: You walk into executive meetings as a trusted advisor, aligned with their strategic initiatives, and drastically shorten your deal cycles.

AI-Screenshot

Step 1:

Input the Target

Enter your prospect's stock ticker, your contact's specific job title, and paste the URL of the product you're selling. No prompt engineering required.

Step 2:

Run the Analysis

Our engine decodes the latest earnings call, filtering the noise to stack rank the 5 Business Drivers by executive priority. Instantly identify which driver is receiving the most attention—Cash, Profit, Assets, Growth, or People—so you can lead with what matters most to the C-suite.

Step 3:

Close the Deal

Acumen Intelligence maps your product’s capabilities to the specific financial pressures of your buyer’s role.  It doesn't tell you what to say; it provides the strategic context and alignment you need to craft a winning business case.

$39/month · $390/year · 14-day free trial

More Than an App.
A Team in Your Corner.

Every subscription unlocks the Sales Corner — a private resource hub built by the same consultants who wrote the book on business acumen.


 

acumen-academy

Acumen Academy

A guided video series and tactical pro-tip library covering every feature, so you're using it on real accounts from day one.

Live Analysis

Watch a consultant break down a real prospect live, every month.

live-analysis
earnings-overtime

Industry & Earnings Overtime

Our consultants go overtime on the companies and industries you're targeting — tactics, talking points, and entry points.

Ask a Consultant

Five-minute audio answers to the roadblocks you're hitting in active deals.

ask-a-consultant

All of it — included. No upsell, no add-on fee.

$39/month · $390/year · 14-day free trial

We Wrote the Only Sales Book on Business Acumen

And yes, we looked.

SalesBook

WHAT SALES LEADERS ARE SAYING

Endorsed by the voices salespeople trust

“Top producers don’t wing it—they prepare. Business Acumen for Sales Success shows you how to tie your message to the business outcomes executives actually care about. If you want to build more pipeline and close more deals, this book gives you the edge.”

Jeb Blount

CEO of Sales Gravy and author of Sales EQ

"Want to quickly capture—and keep—a business leader’s attention? If so, this book provides a clear and practical framework for engaging executives in a way that builds trust and accelerates decision-making. Well worth a read!"

Jill Konrath

Bestselling author of Selling to Big Companies and SNAP Selling

"One of the most common criticisms revenue leaders have about their salespeople is that they lack the business acumen to effectively engage customers. Without a solid grasp of the dynamics of a customer’s business, sellers will always struggle to draw them into the sales process, keep the relationship at a senior level, and successfully navigate tough negotiations. If any of this sounds familiar, the very first thing you should do is have your team read this book cover to cover. It’s the best book on business acumen for sellers I’ve ever read."

Matt Dixon

Coauthor of The Challenger Sale, The JOLT Effect, and The Activator Advantage

“Salespeople who create value win. The ability to tie your solution to real business drivers isn’t optional—it’s a discipline. Business Acumen for Sales Success gives you the framework to move beyond product pitches and become the trusted advisor your clients actually need.”

Anthony Iannarino

Author of The Only Sales Guide You’ll Ever Need and The Lost Art of Closing

“Trust is built when salespeople align what they offer with the real business challenges of their clients. In a world flooded with superficial pitches, Business Acumen for Sales Success fills a glaring gap by arming sellers with the clarity, discipline, and insight to speak in the language executives respect. This is more than a sales book—it’s a bridge to credibility, value, and enduring trust.”

Stephen M.R. Covey

Bestselling author of The Speed of Trust and Trust & Inspire

$39/month · $390/year · 14-day free trial

Frequently Asked Questions About Acumen Intelligence™

Can’t I just use ChatGPT to analyze my accounts?

You could try, but there is a massive difference between a general summary and a Deal-Winning Strategy. General AI models like ChatGPT often deliver generic "data dumps" because they lack a strategic framework. To get an executive-level result, you would have to spend hours on "prompt engineering"—manually feeding the AI transcripts, buyer personas, and product catalogs while hoping it doesn't hallucinate.

Acumen Intelligence has our proprietary 5 Business Drivers methodology baked directly into the engine. It doesn't require "prompts"—it requires a goal. We do the heavy lifting of aligning the financial story, the buyer’s role, and your product in a matter of minutes, so you can spend your time selling, not chatting with a bot.

It's also important to know that most general chatbots struggle to find specific, real-time transcripts or recordings. When a chatbot can’t find the exact source, it often "guesses"—hallucinating facts based on outdated information. In executive sales, a guess is a fast way to lose trust. Acumen Intelligence uses a dedicated, verified feed for earnings call transcripts, ensuring your strategy is built on facts, not a bot’s best guess.

How is this different from other research tools?

Three words: Five Business Drivers.

Executives don't think in "data points"; they think in terms of the five fundamental drivers that move their business: Cash, Profit, Assets, Growth, and People. To speak the language of business, you have to frame your value within these priorities.

Tools lacking a principle-based framework inevitably fall into one of two traps:

  • Trap 1: Data Overload & Paralysis
    Many AI tools "summarize" an account by churning out a report that is actually longer than the original transcript. It is the ultimate irony: you use AI to save time, but it hands you a new, ten-page chore. This isn't research; it’s a data dump. Receiving an unorganized mountain of information doesn't help you sell—it leaves you paralyzed, trying to figure out what actually matters. If a summary takes as long to read as the 10-K, you might as well just read the 10-K. You feel?

  • Trap 2: The High-Level "About Us" Page
    Other tools provide such basic, high-level data that they offer no competitive edge. If an AI tells you that a tech company "wants to innovate" or a retail giant "wants to grow," it’s telling you what you should already know. You don't need a subscription to find "obvious." No executive is going to be impressed that you know where their headquarters are located, and you certainly don't need an expensive tool to replicate an account's "About Us" page.

Acumen Intelligence is a Filter, Not a Document Generator. We don't just pull data; we prioritize it. We synthesize thousands of financial data points through our proprietary 5 Business Drivers model to stack rank what the executives actually care about right now.

Instead of guessing through the noise, you see exactly how these drivers are being weighted by the C-suite this quarter. We move you past the paralysis of too much information and the irrelevance of basic data, giving you the precise strategic narrative you need to lead an executive-level conversation.

How does Acumen Intelligence work?

Acumen Intelligence is the only tool that provides Three-Way Alignment to the 5 Business Drivers. We move beyond simple summaries to create a strategic roadmap for your deal.

The engine works in three distinct steps:

  1. Analyze the Financial Story: We decode the latest earnings calls and SEC filings to identify exactly what the C-Suite is prioritizing. (That’s one.)

  2. Map the Buyer’s Role: We filter those priorities through the specific challenges and pressures of your contact’s job title. (That’s two.)

  3. Align Your Product Value: We map your product’s unique capabilities directly to those financial goals to build an undeniable business case. (That’s three.)

It’s the difference between knowing the account and winning the account. Instead of handing you more data to read, we provide the strategic alignment you need to walk into your next meeting as a trusted advisor.

What if I haven't read the book yet?

You’re covered. Every subscription includes a digital and audio copy of Business Acumen for Sales Success: Selling the Big Picture to Build Trust and Close More Deals. The platform is the digital execution of the book's principles, making them easy to apply to every deal in your pipeline.

How often is the data updated?

Our engine pulls from the most recent earnings calls and financial filings (10-Ks and 10-Qs) as soon as they are released. You can refresh your analysis every quarter to ensure your strategy is always aligned with the latest executive messaging.

How do you handle data security and where does your information come from?

Security and privacy are at the core of our platform. Acumen Intelligence is designed to provide a strategic outside-in perspective on your accounts. Our engine exclusively pulls from publicly available company data, such as SEC filings (10-Ks and 10-Qs) and quarterly earnings call transcripts.

Unlike other tools that may ask to "ingest" your internal documents or connect to your sensitive CRM data, we do not require access to your proprietary information to find the "Big Picture." You get a deal-winning strategy based on what the market already knows, with total confidence that your internal data remains secure and private.

What happens when the trial ends?

Your 14-day trial gives you full access. We collect payment details at signup, and your subscription starts automatically when the trial ends unless you cancel. Cancel anytime before day 14 and you won't be charged.

Do you cover private companies?

Right now, Acumen Intelligence pulls from earnings call transcripts and financial filings across more than 9,000 public companies — that's the universe of verified, publicly available transcripts the platform is built to decode.

If your target account is privately held, its own filings won't exist in that data set, but you're not out of options: running the analysis on its closest public comparables still tells you a lot about what's keeping industry executives up at night.

Mars is privately held, for example, but analyzing Hershey, Mondelez, and Tootsie Roll surfaces the cost pressures, growth priorities, and competitive dynamics playing out across the confectionery industry — and that context carries real weight in a sales conversation with Mars, even without their own numbers.

We're also actively building a dedicated private-company solution to go deeper than comparables alone.

What is Acumen Intelligence actually trained on?

Acumen Intelligence isn't a general-purpose model pointed at your prospect's name. It's built on our own books, our proprietary 5 Business Drivers methodology, and over two decades of Fortune 500 business acumen consulting — the same frameworks we've used to train sales and leadership teams at 34 Fortune 50 companies. General AI models like ChatGPT are working from the open internet; ours is working from institutional expertise that competitors don't have access to.