Skip to content

MORE

 
  Automated Sales Intelligence

✦ Acumen Intelligence™

Stop spending hours on account research. Enter any public ticker to instantly surface executive priorities, strategic focus areas, and financial signals… so you walk into every sales conversation prepared.

Executive Priority Ranking
Analyzes earnings calls to rank where leadership is directing attention and investment.
Financial SnapshotExtracts key ratios from public filings to give you an instant financial baseline for any account.
AI Sales Co-PilotGenerates tailored outreach, buyer profiles, and talking points aligned to your account's priorities.

MORE

business_acumen_for_sales_success

Business Acumen for Sales Success

Selling the Big Picture to Build Trust and Close More Deals

seeing_the_big_picture

Seeing the Big Picture

Business Acumen to Build Your Credibility, Career, and Company

MORE

Our books are available at no charge to leaders actively evaluating business acumen training for their teams.

INDUSTRY REPORTS

MORE

Build your business acumen to close more deals.

Executives don’t want another pitch. They listen to people who understand their business and bring a solution to a problem they care about. If that’s where your conversations are falling short, you’re in the right place.

Business_Acumen_for_Sales_Success
Insert your methodology here

We understand the frustration of losing a hard-fought deal.

You followed your methodology to the letter, and the deal still went dark

You got the first meeting with the executive, but never the second

Your champion loved it, then the CFO said no

You were pushed to procurement and forced to compete on price

You lost to a competitor with a weaker product

It’s not your methodology’s fault. Challenger, SPIN, Sandler, and all the rest teach you how to sell, and they’re awesome! The skill that’s missing is business acumen.

Stop losing deals. Learn the framework behind every great sales conversation.

Every executive you sell to is measured on the same 5 Business Drivers®: Cash, Profit, Assets, Growth, and People, and they’re the foundation of everything we do: Acumen Intelligence, our training programs, and the book that started it all.

Learn how to:

  • Read a company’s earnings and spot what matters in minutes
  • Connect your solution to the numbers executives are measured on
  • Share the insights that earn you the next meeting
five-business-drivers-3

Trusted by 34 Fortune 50 companies and top enterprise sellers like you.

logos-heart

We’d love to show you a wall of client logos, but we can’t. Let's just say our clients have world-class business acumen (thanks to us!) and world-class legal teams (hence the NDAs).

Over 90% of these organizations have taken our training.
We'll let you guess which ones.

Endorsed by the voices sellers already trust

“Top producers don’t wing it—they prepare. Business Acumen for Sales Success shows you how to tie your message to the business outcomes executives actually care about. If you want to build more pipeline and close more deals, this book gives you the edge.”

Jeb BlountCEO OF SALES GRAVY AND AUTHOR OF SALES EQ

“Trust is built when salespeople align what they offer with the real business challenges of their clients. In a world flooded with superficial pitches, Business Acumen for Sales Success fills a glaring gap by arming sellers with the clarity, discipline, and insight to speak in the language executives respect. This is more than a sales book—it’s a bridge to credibility, value, and enduring trust.”

Stephen M.R. CoveyBESTSELLING AUTHOR OF THE SPEED OF TRUST AND TRUST & INSPIRE

“One of the most common criticisms revenue leaders have about their salespeople is that they lack the business acumen to effectively engage customers. If that sounds familiar, the very first thing you should do is have your team read this book cover to cover. It’s the best book on business acumen for sellers I’ve ever read.”

Matt DixonCOAUTHOR OF THE CHALLENGER SALE, THE JOLT EFFECT, AND THE ACTIVATOR ADVANTAGE

“Salespeople who create value win. The ability to tie your solution to real business drivers isn’t optional—it’s a discipline. Business Acumen for Sales Success gives you the framework to move beyond product pitches and become the trusted advisor your clients actually need.”

Anthony IannarinoAUTHOR OF THE ONLY SALES GUIDE YOU’LL EVER NEED AND THE LOST ART OF CLOSING

"Want to quickly capture—and keep—a business leader’s attention? If so, this book provides a clear and practical framework for engaging executives in a way that builds trust and accelerates decision-making. Well worth a read!"

Jill KonrathBESTSELLING AUTHOR OF SELLING TO BIG COMPANIES AND SNAP SELLING

Two ways to put business acumen to work.

The right fit depends on whether you’re preparing for your own high-stakes meetings or developing a team of businesspeople who just so happen to work in sales. Either way, it starts with the same framework, so you can close more complex deals, faster.

Acumen Intelligence™ · For individual sellers

Know the business before every call

An AI app that analyzes any public company’s earnings calls and filings, so you walk into your next meeting knowing its priorities, pressures, and numbers. Built on 20+ years of business acumen expertise.

Subscription: $25/month

After a 14-day free trial. Cancel anytime.

See what’s included
  • Custom account briefings in minutes. Enter the company, your contact’s title, and your product to get a briefing built on the 5 Business Drivers®.
  • What executives care about most. See the drivers ranked by how much they came up on the earnings call, the top goals ahead, and key financials compared to the industry.
  • Your contact’s angle. See how your buyer’s role connects to the executive strategy, with suggested questions that tie your solution to the problems leadership is trying to solve.
  • Earnings calls from 9,000+ public companies. Listen to the recordings or read the transcripts, then use chat to explain any strategy or metric and how to tie your solution to it.
  • Share and export. Print briefings for your team, or send them to your CRM and other AI tools.
  • Sales Corner membership, including Acumen Academy, live analysis sessions, Earnings and Industry Overtime, pro tips, and the digital and audio editions of the book.
  • Best for executive sellers who want to walk into every high-stakes meeting ready to talk business, not product.
Start Your 14-Day Free Trial

Corporate Sales Training · For sales teams

Turn your sellers into businesspeople

Live workshops, led by Acumen Learning trainers, that teach your whole sales team the 5 Business Drivers® and give them a shared language for executive conversations. Trusted by 34 of the Fortune 50.

Starting investment: $25,000

Varies by format and number of participants.

See what’s included
  • What your team will learn:
    1. Research your customers to understand their strategy.
    2. Pinpoint the problems they’re trying to solve.
    3. Align your solution to those problems.
    4. Build a compelling business case that earns the next meeting.
  • Live workshops, in person or virtual, from two hours to two days, that turn the 5 Business Drivers® into a shared language across your sales team.
  • On your schedule, or at your next event. Bring us in anytime, or train your entire sales force at a sales kickoff or national meeting.
  • Stop competing on price. Learn to show the business value of your solution in the customer’s own numbers, so the conversation is about their results, not your discount.
  • A 300%+ ROI, verified by an independent third-party study.
  • Best for sales leaders and enablement teams who want business acumen as a team-wide skill.
Talk with a Strategist
Not ready for either? Start with the book.   Get the Book

Frequently Asked Questions About the Book, Acumen Intelligence & Training

What is business acumen, and why does it matter for sales?

Business acumen is the ability to understand how a business actually makes money, cash, profit, assets, growth, and people, and to use that understanding in real conversations. For salespeople, it's what separates pitching a product from speaking the language your buyer's executives already speak, and it's what makes it possible to engage at a senior level, build trust faster, and close more complex deals.

What's the difference between the book, Acumen Intelligence, and corporate training?

All three teach the same framework, the 5 Business Drivers®, at different levels of depth. The book is where the framework comes from, a foundation you can read on your own. Acumen Intelligence applies that framework automatically, generating account briefings before every call. Corporate training brings it to your whole team through live workshops and coaching built around your business. Most people start with one and grow into the others.

Does this replace our existing sales methodology?

No. Methodologies like Challenger, MEDDIC, Sandler, and SPIN teach your team how to sell. Business acumen teaches them how a business actually works, which makes every one of those methodologies more effective. It's the foundation underneath whatever process you already run, not a replacement for it.

How is Acumen Intelligence different from just using ChatGPT?

General AI tools can summarize information, but they don't know how to think like a business consultant. Acumen Intelligence is built specifically on our proprietary 5 Business Drivers® methodology and 20+ years of consulting expertise, so every briefing it generates is framed the way an experienced advisor would frame it, not a generic summary.

Who is Acumen Learning, and what's your track record?

Acumen Learning has spent over 20 years teaching business acumen to sales and leadership teams, including 34 Fortune 50 companies. Our approach is built on Kevin Cope's bestselling framework and has delivered independently verified ROI of 300%+ for the organizations that adopt it.

Do I need to buy the book before trying Acumen Intelligence or booking training?

No. The book is a great starting point if you like to learn on your own, but Acumen Intelligence and our training programs both work independently of it. Start wherever makes sense for you.